The Double Bottom Line

Cause Marketing Forum | Helping Businesses & Nonprofits Succeed Together - Cause Marketing Forum

2011-03-29T07:21:00.000-04:00

This looks like a great event. Mark your calendars for CMF11 – the must-attend cause marketing event of the year - June 1-3, 2011. Meet the speakers from eBay Giving Works, DonorsChoose.org, Levi Strauss, Walmart, Share Our Strength, Major League Baseball, DoSomething.org and more! Cause Marketing Forum | Helping Businesses & Nonprofits Succeed Together - Cause Marketing Forum

Double Bottom Line Cause Marketing: AOL & Huffington Post announce 30-Day Service Challenge

2011-03-14T09:55:00.000-04:00

AOL’s core values include being in the business of helping people, and taking fun seriously. So, to celebrate the Huffington Post team joining the AOL family, and as a precursor to our May 20, 2011 Monster Help Day, we are issuing a 30-day Service Challenge to all employees starting today and running through Friday, April 15th. In the next 30 days, we challenge every employee to volunteer time to

Double Bottom Line: Eventbrite helps Japan Earthquake & Tsunami Relief

2011-03-13T19:20:00.000-04:00

The Eventbrite team has decided to collect donations to help tsunami relief efforts in Japan via ShelterBox, which delivers the essentials a family needs to survive in the immediate aftermath of a disaster. Join us and help provide emergency shelter and lifesaving supplies for families in Japan who have been affected by this disaster at the time when they need it the most.

Subaru of America, Inc. (4)

2010-12-28T18:40:00.000-05:00

Subaru of America, Inc. (4) the last two years, Subaru owners have helped us donate almost $10 million to charity. So we’re doing it again this year. When you take home a new Subaru, we’ll donate $250 to your ice of five charities. Get a great deal and support a great cause. Because giving back feels good.ver the last two years, Subaru owners have helped us donate almost $10 million to charity.

Xerox Says THANK YOU to our Troops

2010-12-07T11:43:00.003-05:00

Xerox has put together a great Double Bottom Line project with Let's Say Thanks. They are thanking our overseas military men and women with an individual, random card. This is free and easy. Love it!

HostGator.com Goes Pink for Breast Cancer Awareness Month

2010-10-29T10:39:00.000-04:00

Great Double Bottom Line Cause Marketing Campaign: HostGator.com is proud to announce it will be participating in Breast Cancer Awareness Month this year by turning “Snappy The Gator” pink on our website. We have also setup a special coupon code “PINK”, the coupon code will allow 20% off the first month of any hosting account we offer and we will donate the first month from every signup that uses

Facebook's Mark Zuckerberg Uses the Ultimate "Redirect" - The Double Bottom Line

2010-09-26T10:06:00.001-04:00

Within hours of the announcement that Facebook CEO Mark Zuckerberg was donating $100 million to the Newark school system, the 26-year old tycoon's net worth was the spotlight of the financial world and a not-so-flattering movie about him debuted in New York. Coincidence? I think not. In this brilliant PR move, Zuckerberg is using one of the favorite techniques of all good parents - and

Target Gives Out over $3 Million a Week to Good Causes! Great Double Bottom Line Marketing In Action

2010-09-13T14:59:00.001-04:00

Target is a great example of social enterprise marketing. Since 1946, Target has donated 5% of its income to support education, the arts, social services, and volunteerism. Target's stated mission is: Our mission is to make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently

Michael Dell & Philanthropy--A Great Example of The Double Bottom Line in Action

2010-09-06T14:08:00.002-04:00

When Michael and Susan Dell became parents, they did a lot more than make room in their house for their own children. They made room in their hearts for underprivileged children they might never meet. “Being a parent of four children and seeing many who are not so fortunate, we knew this was a great area to focus on,” says Michael Dell, the 45-year-old founder of computer giant Dell Inc. “When

Car Dealer Gets Creative About "Going Pink" for Breast Cancer Awareness - Great Double Bottom Line "Cause Marketing" Strategy

2010-07-14T08:09:00.003-04:00

Here is a great example of a local business employing the Double Bottom Line - doing well by doing good. The folks at John L. Sullivan Chevrolet in Scaramento, got creative in their efforts to increase Breast Cancer Awareness. They took advantage of what they had - labor, cars, paint, social media marketing, and a lot of creativity - and did something that will really get them noticed in a world

New Social Media Platform Uses Double Bottom Line Strategy

2010-05-25T09:53:00.002-04:00

Double Bottom Line Tip: Partner with a charity or several charities to increase loyalty to your product or service. Result? Sales go up. Customer retention goes up. Customer recruitment by existing customers goes up. It's a beautiful thing!This new Social Media platform, YourNight appears to be a great case-study in how to build a tribe where everyone wins - consumers, producers, and great

Here's a thought "Give before you get"

2010-05-21T11:55:00.006-04:00

Cause marketing refers to a type of marketing involving the cooperative efforts of a "for profit" business helping and giving to a "non profit business" for mutual benefit. The term is sometimes used more broadly to refer to any type of marketing effort for social good.Numerous examples are available to show that cause marketing has helped to increase a company's profits. As an example, in the

Double Bottom Line Book Recommendation: SuperCorp by Rosabeth Moss Kanter

2010-05-21T10:20:00.007-04:00

In her latest book SuperCorp, Rosabeth Moss Kanter examines "How Vanguard Companies Create Innovation, Profits, Growth, and Social Good."Although she doesn't use the term "The Double Bottom Line," the companies she profiles are clearly using a DBL strategy as I define it - doing well by doing good.The book is based on a three-year investigation of what some of the most successful companies are

Tribe Building on Steroids: P&G is using a power-packed Double Bottom Line strategy for marketing their Elations' line of "Joint Comfort" product.

2010-05-20T10:53:00.000-04:00

I just love it when people do Cause Marketing so well! Tribe Building on Steroids: P&G is using a power-packed Double Bottom Line strategy for marketing their Elations' line of "Joint Comfort" product.Keys: 1. Very specific target - Baby Boomers2. Good for Business, Good for Society Strategy: Boomers Building a Better America3. Fabulous use of Social Media for marketing this: http://ht.ly

Can Delta Survive Lost Dog PR Crisis? A "Double Bottom Line" Strategy Would Help

2010-05-17T21:01:00.000-04:00

Delta Airlines is in the midst of a public relations nightmare due to the way it has handled - or rather, mis-handled - the case of Paco, the mixed-breed dog that was lost en route from Mexico City to Detroit on May 3. Paco, a cuddly Dachsund and Jack Russell Terrier mix was the new-found love of college student Josiah Allen and his girlfriend who had been vacationing in Puerta Vallarta.After

Pepsi's Refresh Campaign - The Double Bottom Line on Steroids

2010-05-17T17:38:00.000-04:00

Pepsi is using a powerful bottom line strategy for building a loyal tribe of raving fans.Pepsi is looking for people, businesses, and non-profits with ideas that will have a positive impact. They are encouraging people around the world to look around their community and think about how they want to change it.Pepsi is giving away millions to fund these great ideas. Pepsi makes it very easy to

Green Products and the Triple Bottom Line

2010-02-28T12:51:00.000-05:00

By Josh WeinsteinThe core philosophy of microfinance is the double bottom line. It refers tothe goals of the organization, which are a) to be profitable, and b) to besocially impactful. But there is another philosophy known as the triplebottom line, ...http://joshweinstein.wordpress.com/2010/02/27/green-loans-and-the-triple-bottom-line/

Financial Innovation that is Necessary - Impact Investing

2010-02-27T12:36:00.000-05:00

Achieving a double bottom line - making financial gains while also contributing to social or environmental progress - is increasingly the objective of many institutions. Individuals are also interested in putting their money to good use financially in ways that they can feel good about morally, as evidenced in part by the rise of practices like peer to peer lending and microfinance.But while

Dell's Social Innovation Competition - Win $50k

2010-02-24T13:14:00.000-05:00

***** This is a great example of a big business partnering with a college to do something great for the Double Bottom Line. If you don't have an idea to submit, you can get involved by going to the site and voting for your favorite. Gina *********The University of Texas and Dell are looking for college students from around the world who want to improve areas of critical human need through

Disney And SouthWest Airlines - The Double Bottom Line in Action

2010-02-15T14:20:00.000-05:00

This is a great example of the Double Bottom Line in Action:Do you know someone whose volunteerism is making a difference in your community? Tell us who and they could win a Walt Disney World� Vacation for four � and you could too! Imagine flying on an elephant, sailing with pirates and racing through outer space on the Celebration Vacation of your dreams from Southwest Airlines!http://

Using Mobile to Donate in Time of Need

2010-02-03T10:15:00.000-05:00

Chris Brogan at New Marketing Labs brings Robert Collin's article and quick podcast about how "digital fundraising" is making it easier for people around the world to raise money for good causes. This is a great example of the Double Bottom Line at work. "...a host of initiatives in digital fundraising have emerged. This 60-second podcast showcases examples of mobile giving, social network

Coca-Cola Helps Boys & Girls Clubs of America for over 64 Years

2010-02-02T07:24:00.000-05:00

Share a virtual Coke and help the Boys & Girls Clubs of America.http://www.facebook.com/cocacola?v=app_279422661816&ref=search

Project Give Back - Charity Begins at home

2009-01-26T11:57:00.000-05:00

Project Give BackProviding Non-Profits with a Source of Continual DonationsWe have all heard the saying: charity begins at home. But often, charity can also begin at work. In fact, studies show that charities rely on businesses for the majority of their support. With that, one hopes that every business will come to a point where they recognize that it is time to give something back to the

Internet Marketer helps educate kids in developing countries

2008-12-15T19:52:00.000-05:00

A letter from IM Stu McLaren about a fundraiser he is doing to help World Teacher Aid:Gina,I've been working around the clock in orderto get this ready:http://www.myideaguy.net/e/pc09/d15It is arguably the biggest collection ofmarketing experts for any one single event.They will be sharing their thoughts regardingthe state of Internet Marketing as we see ittoday.No sales pitches. Just pure

Mega-Millionaire Gives Back 5% to Charitable Causes

2008-12-15T19:35:00.000-05:00

Maverick Business Adventures® is Also About Giving Back!Nearly all the successful people I know give back. It's long been a rule in my previous companies that 5% of all gross revenue goes to charitable causes. And Maverick Business Adventures® will donate 5%+ of all gross revenues paid to the entrepreneurial and self-sustaining charities members help select.And the plus part?On many trips there

Reiki Expert Helps the Animals

2008-12-15T18:17:00.000-05:00

Just wanted to let you know that a donation was made to Mostly Mutts Animal Rescue in Kennesaw in the amount of $120. This was a donation that all of you gave during the Free Reiki Clinics in November and December. Thank you for your generous hearts! Love & Light, and have a wonderful Holiday,MarilynMarilyn Meyer, RMT, Cl.Ht.Woodstock, GAMRMeyer@bellsouth.netwww.LightHealer.net

http://www.smartstartgiving.com

2008-11-08T11:13:00.000-05:00

Friends - this is a great example of The Double Bottom Line. Great stuff.SMARTSTART Giving 2.7 Million Dollar Giveaway Expands! By Alex Mandossian on November 7, 2008 Post Your Comment » Listen Now: Hide Player